strategy
7 rules
- Open every page with a direct answer to the implied buyer question in the first two sentences (BLUF).
aeo-001 · high confidence · system
- Use question-shaped H2/H3 headings that match how buyers ask (not clever labels only).
aeo-002 · high confidence · template
- Add a short Key Takeaways or TL;DR block near the top with dense, cite-worthy facts.
aeo-003 · high confidence · template
- Name entities explicitly in every section (brand, product, category, geo, metric) — avoid orphan pronouns.
aeo-004 · high confidence · validator
- Include a real FAQ block (3–5 Q&As) with questions as headings and concise answers.
aeo-006 · high confidence · template
- Surface last-updated or published dates in CMS metadata and refresh stale commercial pages on a schedule.
aeo-009 · high confidence · cms
- Ban ungrounded superlatives and statistics unless tied to a cited source field in CMS.
aeo-012 · high confidence · validator