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Rule aeo-6f390a6f54033c9a · video_multimodal · limited evidence

Add descriptive alt text to every image and include video transcripts.

Applies to: blog, product, landing

Why this matters

LLMs may factor in the cost of crawling images and videos. Alt text and transcripts are described as helping LLMs understand visual content and reducing that cost. This is often described as a high-impact technical fix after schema.

Implementation

Type: cms

Anti-pattern

Images without alt text or videos without transcripts or captions.

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Updated