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Rule aeo-6f390a6f54033c9a · video_multimodal · limited evidence
Add descriptive alt text to every image and include video transcripts.
Applies to: blog, product, landing
Why this matters
LLMs may factor in the cost of crawling images and videos. Alt text and transcripts are described as helping LLMs understand visual content and reducing that cost. This is often described as a high-impact technical fix after schema.
Implementation
Type: cms
Anti-pattern
Images without alt text or videos without transcripts or captions.
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