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Rule aeo-035a4e3086708f8b · measurement · hypothesis, not yet confirmed
Keep branded prompts to 25% or less of total tracked prompts; track topics aligned with content you actually publish.
Applies to: all
Hypothesis: the reasoning is published, but no independent evidence confirms it yet. Test it on your own pages before you rely on it.
Why this matters
Branded visibility is inflated by default; unbranded prompts reveal where you are truly competitive. Tracking topics disconnected from published content is associated with irrelevant insights.
Implementation
Type: system
Anti-pattern
Tracking dozens of unrelated topics or loading tracking with brand-name queries.
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