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Rule aeo-bbc742fd0301b97b · content_maintenance · hypothesis, not yet confirmed

Publish original research or proprietary data to establish citation authority. Articles based on original data or stats accounted for 50% of AI referral clicks versus 5% from organic search.

Applies to: blog, landing

Hypothesis: the reasoning is published, but no independent evidence confirms it yet. Test it on your own pages before you rely on it.

Why this matters

AI systems may not be able to paraphrase what only you possess; proprietary data can position your content as a reference point for AI systems and journalists alike.

Implementation

Type: system

Anti-pattern

Republishing industry statistics everyone else cites without adding original analysis or data.

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