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Rule aeo-eb10f6fba727dacb · measurement · hypothesis, not yet confirmed

Track AI brand mentions and citations as separate metrics; a citation does not mean your brand was visible to the reader.

Applies to: all

Hypothesis: the reasoning is published, but no independent evidence confirms it yet. Test it on your own pages before you rely on it.

Why this matters

~40% of AI citations don't name the source brand (ghost citations); Perplexity reaches 52%. Tracking only citations hides where your brand disappears from answers.

Implementation

Type: system

Anti-pattern

Reporting citation counts as the sole AI visibility metric.

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Updated