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Rule aeo-1749bf8366ca0eb2 · measurement · moderate evidence
Use clear, question-shaped headings that directly reflect user queries. Headings like 'How do AI search engines choose sources?' map directly to the questions AI systems retrieve content to answer.
Applies to: blog, faq, landing
Why this matters
Guidance suggests AI engines favor content with clear structure matching query intent. Headings that mirror question phrasing are associated with higher extraction probability.
Implementation
Type: template
Anti-pattern
Non-descriptive headings like 'Overview,' 'More Information,' or headings that don't reflect the section's core question.
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