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authority_offsite

5 rules

• Build authority beyond your own website through third-party mentions, reviews, forums, and community participation. AI engines cite external sources to construct answers, so brand presence in those sources shapes AI perception.

  aeo-1788853987.643506-259 · high confidence · not_automatable

• Participate authentically in community platforms relevant to your category. Reddit alone accounts for 21.85% of AI citations; communities are not outreach targets but experience-sharing environments.

  aeo-1788853987.643506-1075 · high confidence · not_automatable

• Prioritize original research, industry benchmarks, proprietary frameworks, and surveys over secondary interpretation; AI systems favor primary sources that introduce net-new information.

  aeo-1788853987.643506-1098 · high confidence · cms

• Earn third-party mentions on review platforms, analyst sites, listicles, and Reddit—earned media accounts for roughly 84% of AI citations versus 0.3% from paid placement.

  aeo-1788853987.643506-240 · high confidence · not_automatable

• Build presence across third-party platforms, not just owned content; brand mentions across multiple platforms increase citation likelihood by up to 2.8x in AI responses.

  aeo-1788853987.643506-1147 · high confidence · not_automatable