Rule aeo-34182c1f63481021 · content_template · high confidence

Align AEO ownership beyond the SEO team to include brand, PR, product, and editorial teams, because outcomes in AI search are driven by these functions, not SEO alone.

Applies to: all

Why this matters

Critchlow observes that in both classical SEO and GEO, the people who drive outcomes are the brand, product, PR, and editorial teams, not the SEO teams.

Implementation

Type: not_automatable

Anti-pattern

Assigning AI search visibility solely to the SEO team.

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