Rule aeo-34182c1f63481021 · content_template · high confidence
Align AEO ownership beyond the SEO team to include brand, PR, product, and editorial teams, because outcomes in AI search are driven by these functions, not SEO alone.
Applies to: all
Why this matters
Critchlow observes that in both classical SEO and GEO, the people who drive outcomes are the brand, product, PR, and editorial teams, not the SEO teams.
Implementation
Type: not_automatable
Anti-pattern
Assigning AI search visibility solely to the SEO team.
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