Rule aeo-1788853987.643506-760 · author_expertise · high confidence

Include expert author bylines, credible source citations, and first-hand experience signals in content.

Applies to: blog, landing, faq

Why this matters

LLMs prioritize credible brands and verifiable information. Expert attribution and cited sources increase the likelihood of being selected as a cited answer. Content relevance signals also depend on demonstrating genuine expertise rather than thin content.

Implementation

Type: template

Anti-pattern

Anonymous or generic author attribution; no citations for claims; content that reads as marketing rather than expertise.

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