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Rule aeo-bc722ea978817527 · schema_data · limited evidence

Incorporate subject matter expert quotes, interview transcripts, and proprietary data directly into content. Add author schema markup linking quotes to the individual expert to attribute the content to a verifiable individual.

Applies to: blog, product, landing

Why this matters

SME expertise is a commonly cited differentiator, and author schema identifies a verifiable individual as the author.

Implementation

Type: template

Anti-pattern

Anonymous brand-level attribution with no expert identity or schema.

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Updated