Rule aeo-01d98268834dbde9 · content_maintenance · high confidence
Keep content updated at least quarterly because pages not updated quarterly are three times more likely to lose AI citations entirely.
Applies to: blog, faq, product
Why this matters
Freshness determines citation eligibility: 85% of AI Overview citations come from content published in the last two years, and ChatGPT's most-cited pages skew to those updated within 30 days (76.4%).
Implementation
Type: cms
Anti-pattern
Letting data-driven or guide content go stale beyond a quarter.
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