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Rule aeo-42177783d26b2472 · content_maintenance · moderate evidence

Refresh existing content before creating new content.

Applies to: blog, landing

Why this matters

HubSpot observed 106% organic growth associated with updating old posts. AirOps data shows stale pages are 3x more likely to lose AI citations. Updating existing pages is associated with measurable results faster than building from scratch.

Implementation

Type: system

Anti-pattern

Creating new content while existing pages remain stale.

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