Rule aeo-011 · content_template · medium confidence

State who the offer is not for (limitations, exclusions) in one short section.

Applies to: product, landing

Why this matters

Trust and eligibility signals; reduces generic recommendations that skip the brand.

Implementation

Type: template

Anti-pattern

Universal 'perfect for everyone' claims without constraints.

Get the full rule + automated checks

Subscribe to access evidence, remediation steps, and configurable check descriptors for this rule.

Check a page free · Subscribe

← Back to content_template rules