Rule aeo-651777ad703ac2aa · infrastructure · high confidence
Use a single H1 and clean sequential heading hierarchy — sequential headings correlate with 2.8× higher citation likelihood, 68.7% of ChatGPT-cited pages follow logical hierarchies, and 87% use a single H1.
Applies to: blog, product, faq, landing
Why this matters
Skipped heading levels or multiple H1s make it harder for models to understand section relationships.
Implementation
Type: template
Anti-pattern
Fragmented heading structure with skipped levels or multiple H1s.
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