Rule aeo-5d702e43cf09c177 · ecommerce · high confidence

Use Google Merchant Center's Conversational Attributes — question_and_answer, related_product, variant_option, document_link, popularity_rank — to expose decision knowledge, not just product descriptions.

Applies to: product

Why this matters

These enhancements help AI understand when a product should be recommended, how it differs from alternatives, and what questions customers ask before purchasing.

Implementation

Type: cms

Anti-pattern

Filling only traditional product attributes and ignoring the conversational/decision fields.

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