Rule aeo-7079794a0ea0ea2d · measurement · high confidence

Add a 'how did you hear about us' question with AI assistant / ChatGPT / Perplexity / Google AI Overviews options to sign-up, checkout, or post-purchase surveys.

Applies to: all

Why this matters

Much AI-driven conversion arrives as direct or branded organic search after the user hears the brand from AI, invisible to analytics; Ahrefs found ~3% of conversions came from AI via self-report and AI visitors convert at a much higher rate than organic search visitors.

Implementation

Type: template

Anti-pattern

Relying only on referral analytics to prove AEO ROI to stakeholders.

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