measurement

16 rules

Test content against actual AI platforms monthly to understand where your brand appears and where competitors are cited instead.
aeo-1788853987.643506-297 · high confidence · system
Set up layer-specific KPIs: Discoverability (brand mentions/citations), Clarity (concept alignment with AI descriptions), Authority (cited pages and sources), Trust (review volume/sentiment and hedging language).
aeo-1788853987.643506-2516 · high confidence · not_automatable
Use clear, question-shaped headings that directly reflect user queries. Headings like 'How do AI search engines choose sources?' map directly to the questions AI systems retrieve content to answer.
aeo-1788853987.643506-2445 · high confidence · template
Shift measurement focus from traditional SEO metrics to citations, mentions, and AI referral traffic, recognizing that visibility now occurs inside AI interfaces before clicks happen.
aeo-1788853987.643506-147 · high confidence · system
Create content targeting longer, specific queries—AI Overviews appear for 46.4% of 7+ word queries vs 9.5% of single-word queries.
aeo-1788853987.643506-1338 · high confidence · template
Track AI-influenced traffic as an assisted conversion across organic, direct, and referral channels, not as AI referral traffic.
aeo-1788853987.643506-426 · high confidence · not_automatable
Report citations and AI referrals as separate KPIs; up to 67% of AI-referred traffic lands on pages that were never cited.
aeo-1788853987.643506-622 · high confidence · system
Track AI brand mentions and citations as separate metrics; a citation does not mean your brand was visible to the reader.
aeo-1788853987.643506-1927 · high confidence · system
Track four AEO metrics: mention rate, citation rate, AI-sourced sessions, and share of voice against competitors.
aeo-1788853987.643506-1444 · high confidence · system
Open with a direct answer in the first two sentences—answer engines weight lead paragraphs for extractability.
aeo-1788853987.643506-899 · high confidence · system
Track citation frequency and AI visibility share as primary AEO metrics, not just rankings.
aeo-1788853987.643506-1590 · high confidence · system
Ensure content provides depth beyond what an AI summary can offer — case studies, implementation detail, nuance — so there is a reason to click through.
aeo-1788853987.643506-1216 · high confidence · template
Use bullet points, numbered lists, and tables to structure key information.
aeo-1788853987.643506-1673 · high confidence · template
Use clear, question-answerable headings with direct answers underneath each one.
aeo-1788853987.643506-1648 · high confidence · template
Run monthly manual audits: list 10-15 category queries, run them in ChatGPT, Perplexity, and Gemini, note which competitors get cited.
aeo-1788853987.643506-1306 · high confidence · cms
Use question-shaped headings and structured formats (tables, numbered lists, step-by-step) so AI can segment and extract answers.
aeo-1788853987.643506-2233 · high confidence · template