Rule aeo-1788853987.643506-2445 · measurement · high confidence

Use clear, question-shaped headings that directly reflect user queries. Headings like 'How do AI search engines choose sources?' map directly to the questions AI systems retrieve content to answer.

Applies to: blog, faq, landing

Why this matters

AI engines favor content with clear structure matching query intent. Headings that mirror question phrasing improve extraction probability.

Implementation

Type: template

Anti-pattern

Non-descriptive headings like 'Overview,' 'More Information,' or headings that don't reflect the section's core question.

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