Rule aeo-1788853987.643506-1216 · measurement · high confidence

Ensure content provides depth beyond what an AI summary can offer — case studies, implementation detail, nuance — so there is a reason to click through.

Applies to: blog, landing, product

Why this matters

Branded searches with AI Overviews see an 18% CTR increase; when people trust the source, they click even when a summary is available. A summary-only page has zero click incentive.

Implementation

Type: template

Anti-pattern

Publishing content that restates common knowledge without going deeper than a two-sentence AI summary.

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