Rule aeo-1788853987.643506-426 · measurement · high confidence

Track AI-influenced traffic as an assisted conversion across organic, direct, and referral channels, not as AI referral traffic.

Applies to: all

Why this matters

Only 22% of AI-influenced purchases convert inside AI tools. 86% of consumers verify AI recommendations on Google (68%) or brand sites (48%) before buying. AI influence is real but invisible in standard analytics—it appears as organic or direct traffic.

Implementation

Type: not_automatable

Anti-pattern

Evaluating AI impact solely by AI referral traffic share in analytics.

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