Rule aeo-cb33282bc540dbf1 · measurement · high confidence

Add depth that exceeds the AI summary: specific data points, expert quotes, named case studies, or step-by-step processes the AI cannot replicate.

Applies to: blog, landing

Why this matters

Daily AI search users click through at 50% rate; they find no value in content that merely repeats the AI Overview summary.

Implementation

Type: system

Anti-pattern

Repeating surface-level information already available in AI summaries.

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