aeogeo.site
Rule aeo-d3c311ff4321a754 · measurement · high confidence
Do not use traffic as your primary KPI for AI search; track a blend of branding KPIs (AI visibility, sentiment, citations, share of voice per platform) and performance KPIs (assisted conversions, revenue, AOV, CAC, ROI from AI flows).
Applies to: all
Why this matters
AI answers decouple visibility from clicks, so traffic no longer reflects AI search impact.
Implementation
Type: not_automatable
Anti-pattern
Reporting AI search success in sessions or pageviews.
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