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Rule aeo-0c477a764648a67e · measurement · hypothesis, not yet confirmed

Include expert quotes with attribution in content.

Applies to: blog, landing

Hypothesis: the reasoning is published, but no independent evidence confirms it yet. Test it on your own pages before you rely on it.

Why this matters

The Princeton GEO study found content with attributed expert quotes was associated with roughly 41% higher visibility in LLM citations.

Implementation

Type: template

Anti-pattern

Vague marketing language without specific attribution or expertise backing.

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Updated