Rule aeo-2ec2be80c35ab3d3 · measurement · high confidence
Track brand mentions and citations as separate metrics across each target AI platform, because they are earned through different mechanisms and do not move together.
Applies to: all
Why this matters
Mentions come from brand authority and category fit while citations come from content depth; a brand can be heavily mentioned but rarely cited, or vice versa.
Implementation
Type: system
Anti-pattern
Reporting a single blended 'AI visibility' number that hides a mention/citation imbalance.
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