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Rule aeo-8ddecd48102e0de5 · measurement · high confidence
Treat measurable AI referral traffic (~1.08% of total traffic) as a floor, not a ceiling, and never apply a universal multiplier to estimate the missing share.
Applies to: all
Why this matters
Conductor's 2026 benchmark of 13,770 enterprise domains put AI referrals at 1.08%, ranging 0.25% (Communication Services) to 2.80% (Information Technology), and attribution leaks across apps and surfaces; there is no defensible multiplier.
Implementation
Type: validator
Anti-pattern
Quoting the 1% blended average for planning in a specific industry with an 11-fold sector spread.
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