Trust is often described as a constraint on AI adoption. Source links and authority signals are used for verification—63% of AI searchers still want receipts. Evidence confidence: moderate evidence.

Rule aeo-9739ff55c3298e45 · author_expertise · moderate evidence

Attach a named expert or trusted source to content. Include credentials, real experience, or unique data.

Applies to: blog, landing, product

Why this matters

Trust is often described as a constraint on AI adoption. Source links and authority signals are used for verification—63% of AI searchers still want receipts.

Implementation

Type: cms

Anti-pattern

Anonymous content with no verifiable author or source cited.

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