In an analysis of 3,554 retrieved pages across 57 conversations, cite rates were 6.2% with two domain pages but 1.7% at six or more; the analysis reports that ChatGPT groups results by domain and by claim, not keyword. Evidence confidence: hypothesis, not yet confirmed.

Rule aeo-14ea97dd05d9fdd4 · authority_offsite · hypothesis, not yet confirmed

Consolidate to one tightly matched page per intent, so each intent maps to a single page rather than several pages from the same domain competing in one result group.

Applies to: blog, product, faq, landing

Hypothesis: the reasoning is published, but no independent evidence confirms it yet. Test it on your own pages before you rely on it.

Why this matters

In an analysis of 3,554 retrieved pages across 57 conversations, cite rates were 6.2% with two domain pages but 1.7% at six or more; the analysis reports that ChatGPT groups results by domain and by claim, not keyword.

Implementation

Type: template

Anti-pattern

Judging cannibalization on keyword overlap when ChatGPT groups pages by claim, and leaving near-identical pages competing.

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