The study found AIO on 97.7% of alternative prompts and 92.9% of category prompts, but only 21.5% of brand-name searches. Evidence confidence: hypothesis, not yet confirmed.

Rule aeo-02475a2796685a64 · infrastructure · hypothesis, not yet confirmed

Expect AI Overviews on nearly all alternative and category SaaS prompts but not on brand-name searches, so optimize unbranded commercial queries first.

Applies to: product, landing

Hypothesis: the reasoning is published, but no independent evidence confirms it yet. Test it on your own pages before you rely on it.

Why this matters

The study found AIO on 97.7% of alternative prompts and 92.9% of category prompts, but only 21.5% of brand-name searches.

Implementation

Type: not_automatable

Anti-pattern

Focusing AEO effort on brand-name queries where AIO rarely triggers.

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