Keep heading levels in order (H1, then H2, then H3) and add schema that matches the visible page. The heading multiplier and the schema percentage quoted for this rule come from one AirOps comparison of pages ChatGPT cited against Google top results. That comparison was not replicated, and a controlled test of adding JSON-LD found no meaningful citation lift. Evidence confidence: limited evidence.
Rule aeo-6de2ae9d52cffec8 · schema_data · limited evidence
Implement rich schema markup (e.g., FAQPage, HowTo) and maintain clear, sequential heading hierarchies (H1 > H2 > H3).
Applies to: all
Why this matters
Keep heading levels in order (H1, then H2, then H3) and add schema that matches the visible page. The heading multiplier and the schema percentage quoted for this rule come from one AirOps comparison of pages ChatGPT cited against Google top results. That comparison was not replicated, and a controlled test of adding JSON-LD found no meaningful citation lift.
Implementation
Type: system
Anti-pattern
Missing headings, unstructured layouts, incorrect or absent schema.
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