ChatGPT cites 44.2% from the top 30% of a page; the bottom 10% of any page earns only 2.4-4.4% of citations across all verticals, and the first 10% is typically navigation and intro fluff AI skips. Evidence confidence: moderate evidence.

Rule aeo-2eb9ab7fb6617e61 · content_prompt · moderate evidence

Lead with your most citable claims and data, inside the opening 30% of the page: one analysis found AI draws most heavily on the 10-20% band and rarely cites conclusions placed at the end.

Applies to: blog, faq, landing, product

Why this matters

ChatGPT cites 44.2% from the top 30% of a page; the bottom 10% of any page earns only 2.4-4.4% of citations across all verticals, and the first 10% is typically navigation and intro fluff AI skips.

Implementation

Type: template

Anti-pattern

Burying key statistics and definitions in conclusion sections AI never reads.

Get the full rule + automated checks

Subscribe to access evidence, remediation steps, and configurable check descriptors for this rule.

Check a page free · Subscribe

← Back to content_prompt rules

Updated