Freshness is a documented pattern in AI citation behavior; stale content loses visibility over time. Evidence confidence: limited evidence.
Rule aeo-84427d5b71006b0e · content_maintenance · limited evidence
Refresh top 5–10 pages every few months with new stats, updated examples, and current information. AI-cited content averages 25% fresher than traditional SERP rankings.
Applies to: blog, landing, product
Why this matters
Freshness is a documented pattern in AI citation behavior; stale content loses visibility over time.
Implementation
Type: cms
Anti-pattern
Publishing evergreen content and never updating it.
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