Gary Illyes said at Search Central Live that scaled content is now becoming more of a problem than link spam, and Google expects more spam updates and new spam thresholds. Evidence confidence: hypothesis, not yet confirmed.

Rule aeo-03e814c5b130a138 · content_validator · hypothesis, not yet confirmed

Treat scaled content as a bigger risk than link spam and cut back on mass-produced, low-effort pages.

Applies to: blog, product

Hypothesis: the reasoning is published, but no independent evidence confirms it yet. Test it on your own pages before you rely on it.

Why this matters

Gary Illyes said at Search Central Live that scaled content is now becoming more of a problem than link spam, and Google expects more spam updates and new spam thresholds.

Implementation

Type: not_automatable

Anti-pattern

Prioritizing link cleanup while continuing to publish templated pages at scale.

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