aeogeo.site
Only 22% of AI-influenced purchases convert inside AI tools. 86% of consumers verify AI recommendations on Google (68%) or brand sites (48%) before buying. AI influence is real but invisible in standard analytics—it appears as organic or direct traffic. Evidence confidence: limited evidence.
Rule aeo-aab7a83567ed74de · measurement · limited evidence
Track AI-influenced traffic as an assisted conversion across organic, direct, and referral channels, not as AI referral traffic.
Applies to: all
Why this matters
Only 22% of AI-influenced purchases convert inside AI tools. 86% of consumers verify AI recommendations on Google (68%) or brand sites (48%) before buying. AI influence is real but invisible in standard analytics—it appears as organic or direct traffic.
Implementation
Type: not_automatable
Anti-pattern
Evaluating AI impact solely by AI referral traffic share in analytics.
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