Measurement covers 34 rules in the aeogeo rulebook. 18 of them are hypotheses, not yet confirmed by independent evidence.

Open a rule for the full statement, the evidence behind it, and the check that can verify it on a page.

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measurement

34 rules

• Test content against actual AI platforms monthly to understand where your brand appears and where competitors are cited instead.

  aeo-ebd19e22b1f067f8 · hypothesis, not yet confirmed · system

• Set up layer-specific KPIs: Discoverability (brand mentions/citations), Clarity (concept alignment with AI descriptions), Authority (cited pages and sources), Trust (review volume/sentiment and hedging language).

  aeo-e951705d2b0002c6 · hypothesis, not yet confirmed · not_automatable

• Shift measurement focus from traditional SEO metrics to citations, mentions, and AI referral traffic, recognizing that visibility now occurs inside AI interfaces before clicks happen.

  aeo-81a6d63c5dd06c8c · limited evidence · system

• Track AI-influenced traffic as an assisted conversion across organic, direct, and referral channels, not as AI referral traffic.

  aeo-aab7a83567ed74de · limited evidence · not_automatable

• Report citations and AI referrals as separate KPIs.

  aeo-745ef9d4a32f4a3e · strong evidence · system

• Track AI brand mentions and citations as separate metrics; a citation does not mean your brand was visible to the reader.

  aeo-eb10f6fba727dacb · hypothesis, not yet confirmed · system

• Track four AEO metrics: mention rate, citation rate, AI-sourced sessions, and share of voice against competitors.

  aeo-feea4622bb9736d9 · limited evidence · system

• Run monthly manual audits: list 10-15 category queries, run them in ChatGPT, Perplexity, and Gemini, note which competitors get cited.

  aeo-cdca64296891b7cd · hypothesis, not yet confirmed · cms

• Track topic-level visibility using at least 5 representative prompts per category (definition, comparison, alternatives, use case, buying question), not individual keyword-level prompts.

  aeo-b0dfaec37f9c465c · limited evidence · system

• Run your target prompts in ChatGPT five separate times and check whether your brand appears in the initial fan-out queries, not just the final answer.

  aeo-3cc667c82c36573c · hypothesis, not yet confirmed · validator

• Keep branded prompts to 25% or less of total tracked prompts; track topics aligned with content you actually publish.

  aeo-035a4e3086708f8b · hypothesis, not yet confirmed · system

• Use Bing Webmaster Tools' AI Performance report (beta, launched Feb 2026) to track total citations, average cited pages, grounding queries, page-level citation activity, and visibility trends across Copilot and Bing AI summaries.

  aeo-8c937d61bf6d56d4 · strong evidence · not_automatable

• Build a GA4 custom channel group (Admin > Data Settings > Channel Groups) named AI Referral matching sources chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com, claude.ai, you.com, and phind.com, then report it weekly to leadership.

  aeo-6418e258c35fa6c2 · limited evidence · validator

• Track platforms separately and never blend ChatGPT, Perplexity, and Gemini visibility into one aggregate 'AI visibility score'.

  aeo-98f8d793cac82050 · hypothesis, not yet confirmed · system

• Do not measure AEO impact by referral clicks or last-click attribution, because users rarely click AI citations and most AI traffic lands as Direct in GA4.

  aeo-4d0925188b5fcb9a · limited evidence · system

• Treat measurable AI referral traffic as a floor, not a ceiling, and never apply a universal multiplier to estimate the missing share.

  aeo-8ddecd48102e0de5 · hypothesis, not yet confirmed · validator

• Keep the prompt set fixed between runs; cited domains drift substantially from one month to the next, and changing prompts makes trends harder to compare against that background movement.

  aeo-aedcced6f5d4a91a · hypothesis, not yet confirmed · not_automatable

• Use the Generative AI performance report in Search Console for AI impressions by page, country, device, and date — but expect no query or click dimension and no API support.

  aeo-45c3189465d7f7e9 · limited evidence · validator

• Benchmark AI brand visibility with standardized prompts built on five dimensions — product type, product attributes, consumer need, target audience, and price tier — rather than brand-defined prompts or generic keywords.

  aeo-2c4f79dd2abd8172 · limited evidence · not_automatable

• Track AI tools as a discovery channel in lead intake.

  aeo-bcf3a383067d4d28 · limited evidence · system

• Judge AEO/GEO by the conversions and leads AI search brings, not by traffic volume: AI-referred visitors tend to convert more often and in fewer sessions, and AI referral traffic is unlikely ever to reach organic levels.

  aeo-56e9e997af4fd312 · limited evidence · validator

• Add a 'how did you hear about us' question with AI assistant / ChatGPT / Perplexity / Google AI Overviews options to sign-up, checkout, or post-purchase surveys.

  aeo-7079794a0ea0ea2d · limited evidence · template

• Filter Search Console queries with a regex that matches question openers (who, what, how, why, can, should and similar) to find the FAQ topics your existing traffic already asks.

  aeo-530ec73c8a1bf510 · hypothesis, not yet confirmed · template

• Track AI crawler traffic server-side with IP verification. User agent strings are spoofable; verify against official IP ranges.

  aeo-72e6780e983c8495 · hypothesis, not yet confirmed · not_automatable

• Track AI visibility separately by LLM and by intent type.

  aeo-446710fd4f5e2232 · hypothesis, not yet confirmed · system

• Use AI referral traffic and bot log analysis to identify pages being read but not cited, then prioritize those pages for authority-building content updates.

  aeo-0b494b8046720bc8 · hypothesis, not yet confirmed · system

• Test visibility per platform rather than assuming cross-platform citation.

  aeo-82c1e267161ba532 · hypothesis, not yet confirmed · validator

• Pull grounding queries from Bing Webmaster Tools' AI Performance Report and include them in your fan-out analysis, since they overlap heavily despite being conceptually opposite.

  aeo-c13109750c4bfb21 · hypothesis, not yet confirmed · not_automatable

• Invest in help/documentation content with the same editorial standards as marketing content, because it is the most consistently cited owned page type across both platforms.

  aeo-89a5176a4b6515fe · moderate evidence · system

• Track AI crawler bot activity in log files because there is no Search Console equivalent for ChatGPT, AI Overviews, or AI Mode.

  aeo-ab2c7d70412be699 · limited evidence · validator

• Track ChatGPT brand mention rates monthly with standardized prompts varied by product type, attributes, consumer needs, audience, and price tier.

  aeo-78bd93608f3d9647 · limited evidence · system

• Measure competitive share of voice in AI recommendations rather than only your own brand's mentions, to decide where to invest.

  aeo-c99663732a1dff95 · hypothesis, not yet confirmed · system

• Track AI citations with a fixed prompt set run repeatedly, because a citation rate without a stated prompt set is meaningless.

  aeo-e9999f88956b4913 · hypothesis, not yet confirmed · system

• Use repeated sampling and trend lines rather than single checks when tracking AI visibility, because recommendation lists vary substantially between runs.

  aeo-c8bbfc8e2650dea5 · hypothesis, not yet confirmed · system