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Conductor's 2026 benchmark of 13,770 enterprise domains put AI referrals at 1.08%, ranging 0.25% (Communication Services) to 2.80% (Information Technology), and attribution leaks across apps and surfaces; there is no defensible multiplier. Evidence confidence: hypothesis, not yet confirmed.
Rule aeo-8ddecd48102e0de5 · measurement · hypothesis, not yet confirmed
Treat measurable AI referral traffic as a floor, not a ceiling, and never apply a universal multiplier to estimate the missing share.
Applies to: all
Hypothesis: the reasoning is published, but no independent evidence confirms it yet. Test it on your own pages before you rely on it.
Why this matters
Conductor's 2026 benchmark of 13,770 enterprise domains put AI referrals at 1.08%, ranging 0.25% (Communication Services) to 2.80% (Information Technology), and attribution leaks across apps and surfaces; there is no defensible multiplier.
Implementation
Type: validator
Anti-pattern
Quoting the 1% blended average for planning in a specific industry with an 11-fold sector spread.
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