Traditional SEO KPIs (CTR, rankings) do not measure AI visibility. Citation data is required to justify AEO investment to leadership. Evidence confidence: limited evidence.

Rule aeo-feea4622bb9736d9 · measurement · limited evidence

Track four AEO metrics: mention rate, citation rate, AI-sourced sessions, and share of voice against competitors.

Applies to: all

Why this matters

Traditional SEO KPIs (CTR, rankings) do not measure AI visibility. Citation data is required to justify AEO investment to leadership.

Implementation

Type: system

Anti-pattern

Relying solely on organic traffic and ranking positions to measure AI search performance.

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